Privacy policy

Last updated: 14 July 2025

1. Who We Are

This website is operated by Kelatrade Ltd, trading as Biovello, a company registered in England and Wales.

Registered office: Suite G04, 1 Quality Court, Chancery Lane, London, WC2A 1HR, United Kingdom.

Contact: support@biovello.com

We are the data controller under the UK GDPR.

2. What Personal Data We Collect

a) Device Information:

- IP address, browser type, time zone, cookies, pages visited.

b) Order & Account Information:

- Name, address, payment details, email, phone number.

c) Marketing Preferences:

- Data collected when you opt-in to marketing.

3. How We Use Your Personal Data

- To fulfil orders and provide customer service.

- To process payments and ship products.

- To send marketing communications (with consent).

- To analyse and improve site performance.

- To comply with legal obligations.

4. Legal Bases for Processing

- Contract – to process and fulfil your order.

- Consent – for email marketing and cookies.

- Legitimate Interests – for analytics and improvements.

- Legal Obligation – to comply with legal requirements.

5. Sharing Your Information

Shared with trusted partners:

- Shopify (e-commerce platform).

- Payment processors (e.g. Stripe, PayPal).

- Shipping services.

- Analytics providers (e.g. Google Analytics).

- Marketing tools (e.g. Meta Ads).

All under data protection obligations; we do not sell your data.

6. International Data Transfers

Some services operate outside the UK/EEA.

We use approved safeguards such as Standard Contractual Clauses (SCCs).

7. Cookies

We use cookies to enhance your experience.

See our Cookie Policy for details and manage via the cookie banner.

8. Your Rights (UK & EU Residents)

- Access your personal data.

- Request correction or deletion.

- Withdraw consent.

- Lodge complaints with the ICO (www.ico.org.uk).

Contact: support@biovello.com

9. Data Retention

We retain data as needed for orders and legal compliance.

You can request deletion at any time.

10. Children’s Data

This site is not intended for those under 16.

We do not knowingly collect data from minors.

11. Changes to This Policy

We may update this policy from time to time.

Changes will be posted with the latest date above.

12. Contact

Email: support@biovello.com

Business Code of Conduct

Kelatrade Ltd. – Business Code of Conduct

At Kelatrade Ltd., we are committed to conducting business with integrity, transparency, and respect for people and the planet. This Code of Conduct applies to all employees, contractors, suppliers, and business partners.

Our Commitments

Compliance with Law – We will comply with all applicable laws, regulations, and standards in every market where we operate.

Fair Business Practices – We prohibit corruption, bribery, and unethical business conduct.

Respect in the Workplace – We promote diversity, equal opportunities, and a safe working environment free from discrimination or harassment.

Responsible Sourcing – We expect our suppliers to operate ethically, with respect for human rights, labour standards, and the environment.

Sustainability – We integrate environmental and social responsibility into decision-making and aim for Net Zero by 2030.

Human Rights & Labour Policy

Kelatrade Ltd. – Human Rights & Labour Policy

Kelatrade Ltd. is committed to upholding fundamental human rights and ensuring fair labour practices across our operations and supply chain.

Principles

Respect for Human Rights – We align with the UN Universal Declaration of Human Rights and the ILO core conventions.

No Child Labour – We prohibit the use of child labour in our operations and throughout our supply chain.

No Forced Labour – We will not tolerate any form of modern slavery, bonded labour, or human trafficking.

Fair Wages & Working Conditions – We support fair pay, safe working conditions, and reasonable working hours for all employees.

Freedom of Association – We respect the right of employees to join or form trade unions and engage in collective bargaining.

Supplier Responsibility – We expect our suppliers to share these commitments and demonstrate compliance through Sedex/SMETA or equivalent standards.

Modern Slavery Statement

Kelatrade Ltd. – Modern Slavery Statement

Although Kelatrade Ltd.’s turnover does not currently require a Modern Slavery Statement under the UK Modern Slavery Act 2015, we are committed to transparency and ethical practices.

Our Commitment

We have a zero-tolerance approach to modern slavery, forced labour, and human trafficking in all forms.

We work only with suppliers who demonstrate ethical labour practices and who can provide evidence of compliance with international labour standards.

We are a member of Sedex and use supplier audits (e.g., SMETA) to promote accountability and transparency.

 

Address: Suite G04, 1 Quality Court, Chancery Lane, London, WC2A 1HR, United Kingdom